Scholastic Announces Changes to InSchool Marketing Program
Move comes in response to scrutiny of coal industry-sponsored teaching materials.
Leading book publisher Scholastic Inc. has taken steps to improve and refine its InSchool Marketing program, according to a recent statement from the company. The program, which uses sponsorship from partner companies to distribute free supplemental materials to schools, will now rely on fewer for-profit sponsors and include assessment by a Partner Review Board for each sponsored lesson being considered.
- Companies:
- Scholastic Inc.
- The New York Times
- Places:
- United States
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