Scholastic Inc. and Bonnier Corp. Named Publishing Innovators of the Year
Scholastic also commissioned a literacy study, "The 2010 Kids & Family Reading Report," examining kids' reading behaviors in the digital world in which they're growing up.
In the awards presentation, Book Business and Publishing Executive Editorial Director Noelle Skodzinski explained, "Scholastic is a company that has long been admired by many, and for reasons that are too many to cite. This past year, however, Scholastic seemed to go above and beyond its usual standards of leadership and forward-thinking business strategy. It also has reached beyond the borders of business, and launched impressive and noble efforts to improve literacy worldwide."
Accepting the award on behalf of Scholastic, among a number of Scholastic executives in attendance at the reception, was Dick Robinson, Chairman, President and CEO of Scholastic Inc.
"Scholastic is honored to be chosen Publishing Innovator of the Year, especially because the staff and the advisory board of Book Business recognized us not only for our business innovations, but also for our global literacy campaign, 'Read Every Day. Lead a Better Life,'" says Robinson. "The message of our campaign is that, in this technology-driven age, the ability to read well, analyze and interpret texts, and draw information and inspiration from books and literature has never been more important not only to succeed, but to survive in the 21st Century. We thank Book Business for this important honor."
Bonnier Corp.—one of the largest consumer—publishing groups in America, with 50 magazines and related multimedia projects and events-was selected as Publishing Innovator of the Year in magazine publishing for a variety of reasons. The company has been a leader and example for the industry in digital publishing. Well before most, in 2009, the company launched the PopSci Genius Guide, a series of four fully interactive, special interest publications with entirely unique new content, to help lead and define the future of digital publishing.