Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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Community Is Key
Paul Clemens, president of Blue Dolphin Publishing—which publishes “Mary’s Message To The World,” among more than 180 other self-help, spiritual, cultural, health and healing titles—says a major revenue miscue the self-help industry makes is forgetting how dependent the audience is on having a sense of community. The authors, he says, can help develop and lead these “communities” and drive book sales significantly.
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Eric Butterman
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