Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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“We rely on the author to go out and make 50 percent of our sales through their seminars and workshops,” Clemens says. “It’s about making a connection and showing a true sense of caring. Our audience is sensitive and thrives on believing in people and that it’s a part of something. The best way to take advantage of this is for readers to be able to see these authors live and know them better.”
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Eric Butterman
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