Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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“Self-help needs to get behind minorities because we’re largely an untapped marketplace,” Rose says. “Most publishers have no idea how loyal African Americans are as consumers, and I’m the one who benefits.”
Get Tuned In
Venues that can help self-help book authors gain exposure to their audiences vary, but TV is an eternally popular one. Turn on the TV late at night and there’s someone telling you how to “Buy and sell real estate—to make millions!” or “Change your life now!”
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Eric Butterman
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