E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Now, despite the fact that I'm a web developer at my core and that I have a geeky love-affair with my desk, iMac, jQuery and WordPress—the classic "lean-forward" environment—I can see that this migration away from the desktop and web browser is happening for good reasons:
1. First, and most importantly, the act of content consumption is migrating to devices that have been specifically designed for consumption—as opposed to desktop and notebook computers which were originally designed for content creation. The rise of tablets, e-readers and smartphones with impressive speakers and bright colorful screens has changed the way people "surf." People are no longer plunking down in their desk chair to browse the headlines and read their email. Folks now prefer to plunk down on the softer surfaces in their house as the computer is no longer necessary for surfing—the at-hand hand-held devices are just as good, and often better, at presenting content.