Shoot The Cake, And Eat It Too
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Food photography
So what do art directors and photographers do to make the image leap off the page and entice the reader's aesthetic senses?
Traditionally, the tricks used to make photos look more appealing were more prevalent in advertising food photography than in editorial food photography. It's still the case, according to the wizards at Reiman Publications, Greendale, Wis., whose cookbooks won three Gold Ink Awards this year in the Cookbook category. (The annual Gold Ink awards are given to entrants, e.g., printers and publishers, for excellence in quality. The awards are hosted by Publishing & Production Executive magazine, the sister publication of BookTech the Magazine.) Reiman also produces cooking magazines.
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