Shoot The Cake, And Eat It Too
The artist's vision
Reiman's design philosophy, Sloane explains, leans toward simplicity and quality. Format is illustration-heavy, but easy to follow and consistent throughout the publications.
Just as Reiman's food editors don't try to doctor the food on the set, art directors don't alter the images digitally either.
"We scan everything GCR to keep colors bright and clean; and it helps us on press, as well," Sloane points out. "Reds don't get olive, blues don't go purple. Our prepress people use Photoshop mostly to correct colors, including background colors."
And how do the images end up looking so vibrant?
"One of our secrets, if you will, is that we use very good paper," Sloane reveals. "And we're very fussy with our printers. We always do on-site press checks and ask for the printer's best ink sets. We try to control the entire process, from creative all the way through to the finished product."
And the results are scrumptious indeed.