“It’s going to be one of the biggest screw-ups in the history of book retail"—An interview with Michael Norris about SIMBA Information's new Trends in Trade Book Retailing report
SIMBA Information’s Michael Norris on bookstores and showrooming
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Brian Howard
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The study results come from a proprietary consumer survey that attempts to reveal granular data about how people buy books, as well as where they hear about them and discover them. SIMBA polls this same audience several times a year and has been tracking how consumer habits have changed.
We caught up with Michael Norris, senior analyst of SIMBA Information's Trade Books Group, to tell us more.
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