Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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Factors Influencing Book Buying
Now more than ever, it is crucial for the book publishing industry to keep a careful and ongoing watch on book consumers to help publishers make content, awareness and selling decisions. This idea is behind the genesis of Bowker's PubTrack Consumer service, which attempts to gather this kind of data with a nationally representative panel of U.S adult men, women and teens that complete weekly online surveys about their book
purchase behaviors.
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Kelly Gallagher
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