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The session entitled "Finding Content in Unexpected Places," led by a great panel of leading women in the industry, concentrated on this issue. Rachel Fershleiser, Head of Publishing Outreach at Tumblr, has found a number of ways to use Tumblr to find and create great content. She said the key to creating new content is collecting something in an interesting way that generates engagement among a vast array of people, such as the picture-blog-turned-published-book My Parents Were Awesome, which began as a trend on Tumblr where a large number of people found and posted pictures of their parents and included a short piece detailing the story depicted in the photo.
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- Companies:
- Publishing Executive
- People:
- Fershleiser
E
Alyssa DelPrete
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