SPONSORED CONTENT: Coming Soon to a Bookstore Near You
More Titles, Less Risk: Always in search of new titles, publishers can produce books in shorter runs--maybe just a few hundred copies--to “test the waters” with a new author before going to full production. In addition, specialty titles or those with small audiences can be profitably produced by the secondary imprints of large houses, taking advantage of economical shorter runs with high print quality.
- Companies:
- Amazon.com
- Bowker
- IUniverse
- Lulu.com
- Océ
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.