Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
St. Martin's Press' Matthew Baldacci details the publisher's new e-mail subscription service.
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Read-it-First is a free e-mail service that allows subscribers to “test read” books via e-mail. Monday through Friday subscribers are sent a book excerpt that takes about five minutes to read. By the end of the week, after reading the first couple of chapters of a book, subscribers may purchase the book to continue reading it. Each week, a new book is featured. Frequently, the featured book has not yet been released to the public.
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- Companies:
- St. Martin's Press
- People:
- Matthew Baldacci
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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