Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
But on the other side of the fence, I am also a huge advocate of the e-reader. I think that there is [an opportunity to gain] incremental audience for the book publishing industry with the e-reader format, and I think that is a hopeful thing for the future. The audience [that] buys books—35 million people or so—hasn’t changed that much in the last 20 years. So, if e-readers and e-formats open up an incremental opportunity to add readers to that universe of people who buy books, then that’s a really positive thing. So I guess I choose to be positive, while being exceptionally cautious.