Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
St. Martin's Press' Matthew Baldacci details the publisher's new e-mail subscription service.
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Here, Baldacci talks with Book Business about Read-it-First’s initial success, his team’s plans for significantly expanding the service and his outlook during a difficult time for the industry.
How does Read-it-First work?
Matthew Baldacci: We built [Read-it-First] from zero subscribers to the current 15,000 or so, so it’s been a nice marketing tool for us. …
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- Companies:
- St. Martin's Press
- People:
- Matthew Baldacci
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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