State of the Printing and Paper Markets
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It was our confidence during these hard times that kept the economy from taking a serious and terrible downspin. Don't misunderstand me: our economy suffered, especially advertising and related industries such as publishing, direct-marketing, printing, and paper.
Everybody suffered. Lack of demand kept paper prices down, and fostered a price war among printers. Printers were offering attractive incentives for customers to renew contracts before they expired. They aggressively pursued new work at low rates just to keep things running without major layoffs or shutdowns.
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- Companies:
- Frye Publication Consulting
- People:
- Steve
- Steven Frye Steven Frye
- Places:
- Bellevue, Idaho
- U.S.
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