Strategies for Increasing Email & Newsletter Revenue
On October 11th, Book Business' sister publication Publishing Executive will host a webinar on increasing email revenue. The session will explore how publishers can drive additional revenue through native ads, programmatic, dynamic ads, and more. Publishing leaders will also share how they've increased email engagement and grown newsletter subscription. Sign up for this free webinar here. The full webinar description is below.
Sponsored by: PostUp
Speakers: David Dubrino, VP, Digital Web Initiatives, Robb Report; Jennifer Mosley, Director of Audience Development for Modern Healthcare, Crain Communications; Keith Sibson, Vice President, Product & Marketing, PostUp
With the rise of ad blockers, sinking CPMS, and viewability plaguing the traditional display ad business, publishers have gotten keen to capturing emails and growing their audience of known users. These individuals are typically highly-engaged and highly-qualified.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
