Nearly 34 percent of Americans are cutting down on the number of books they purchase due to the economic downturn of the past two years, according to newly released data from PubTrack Consumer.
The PubTrack Consumer survey polled Americans of all ages and socio-economic backgrounds regarding what impact the current economic climate has had on their book-buying habits. In addition to finding that more than one-third of Americans have reduced their book purchases, the survey also discovered that 19 percent of consumers are either buying more used books or swapping books with others due to the economic downturn—14 percent of men reported they were more likely to adopt this frugal behavior now, while more than 23 percent of women said they were doing so.