Susan Driscoll, CEO and president of iUniverse, on adapting to an industry in flux.

By Peter Beisser

As CEO and president of iUniverse, Susan Driscoll has helped the pay-to-be-published online publisher to become an attractive alternative to the sort of traditional publishing houses at which she once held executive-level positions, including HarperCollins, Henry Holt and Holtzbrinck Publishers. An affordable avenue for aspiring authors seeking to get published, iUniverse has become one of the largest self-publishing companies since its launch in 1999. Driscoll, who co-penned the book “Get Published” last year, not only is the top executive at the company, but also a mentor to iUniverse’s roster of authors.