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BTM: How would you define supply chain management (i.e., from the perspective of publisher, printer or technical services provider)?
Tenthoff: A mutual understanding of requirements versus capabilities that then leads to the ability to maximize efficiencies and minimize conflicting goals.
Toolan: From the perspective of a technical services provider, I would define supply chain management as the ability of customers to work with suppliers in such a way that the customer feels as though the supplier is simply a logical extension of their own company. Communication between customers and suppliers should be as simple as intradepartmental communication. Everyone needs access to the same information at the same time.
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