The 2015 Book Business Buyer’s Guide

The Book Business Buyer's Guide is a technology primer for book publishers: It's not meant to be comprehensive but rather offer a reference on the significant and emerging technology that is paving the way for the future of the book industry. Now in its second year, the Buyer's Guide is broken into four major categories that require publishers' attention: Ebook & App Solutions, Digital Conversion & Workflow Services, Marketing Automation & Email Marketing, and Ecommerce. The buyer's guide will continue to live online and evolve as new publishing and marketing technologies emerge.