The Era of Experimentation
The adult trade market pushes the envelope to keep pace with change.
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No Denying Technology
Brian Murray, group president of HarperCollins, says digital opportunities are growing, and the adult trade market is going to be dependent on how it’s able to grab the Web-browsing consumer. “The bookstore and library are at a ‘mature’ stage at this point, and we have to get the younger audience where they live—since that’s the computer, we need to use things like key word ad buys and search optimization for the Web,” he says.
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Eric Butterman
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