The Case for Direct-to-Consumer Book Sales
Human Kinetics' CEO Brian Holding on wrestling control from the chaos
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Brian Howard
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Selling directly to consumers is often viewed as an afterthought in this business, almost the sole province of niche publishers who can leverage brand recognition within their niche.
Last week at the Publishing Technology Executive Exchange in New York, Brian Holding, CEO of Champaign, Ill.-based publisher Human Kinetics, made a compelling case for why all publishers need to hone in on this area of their business.
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- People:
- Human Kinetics
- Places:
- Champaign, Ill.
- New York
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Brian Howard
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