Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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Price War Fallout
Last fall's much publicized "price wars"—when Walmart, Amazon and Target lowered prices of hardcover best-sellers to around $9 to draw shoppers—highlighted the increasing dominance of megaretailers in the book trade. In an October 2009 letter to the Department of Justice, the American Booksellers Association asked for an investigation of alleged predatory pricing tactics, warning that selling books at a loss allows a handful of retailers to win control of the market and spells disaster for independent booksellers, robbing readers of choice and "devaluing the very concept of the book."
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James Sturdivant
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