"We spent a lot of time trying to come up with terms that were attractive and get accounts on board, and we did get a lot of major accounts on board … [but] by the end of the two years, it became a reason not to buy speculative material," Miller said. "It was too often used as a reason not to take a position, and ultimately, we let go of the nonreturnable approach just in the interest of distributing books we believed in as publishers."
Cover Story: Rethinking a World With No Returns
"We spent a lot of time trying to come up with terms that were attractive and get accounts on board, and we did get a lot of major accounts on board … [but] by the end of the two years, it became a reason not to buy speculative material," Miller said. "It was too often used as a reason not to take a position, and ultimately, we let go of the nonreturnable approach just in the interest of distributing books we believed in as publishers."