Ultimately, HarperStudio's desire to innovate in distribution ran up against the desire to aggressively court and develop unproven talent—and the latter won. The lesson here might be that, while everyone would like to see returns go away, the gains from changing the system often do not trump the risks involved or the greater benefits seen from prioritizing innovation in other areas.
Cover Story: Rethinking a World With No Returns
Ultimately, HarperStudio's desire to innovate in distribution ran up against the desire to aggressively court and develop unproven talent—and the latter won. The lesson here might be that, while everyone would like to see returns go away, the gains from changing the system often do not trump the risks involved or the greater benefits seen from prioritizing innovation in other areas.