¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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“The Latino market generally includes books reflecting the voice of Latinos and are written in English,” she says. “For this market, authors typically were born in the U.S., but write about Latino culture. Then there is the Spanish market, which includes books in Spanish. Either they are books brought over from Spanish countries into the United States or they are translations of popular English books into Spanish-language books.”
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Sharon R. Cole
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