Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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In addition, it’s of more than passing interest to the press’s leadership that it is entirely self-supporting, even funding a few research grants at the school.
“I’m unabashedly proud of the fact that our books are aimed at a shrinking audience and that we make money off them,” says Garrett Kiely, a 20-year industry veteran who came on as the UCP’s 15th director in September 2007. Kiely arrived after an eight-year stint as president of Palgrave Macmillan, where he oversaw e-book conversion projects and other pioneering digital initiatives for a division focused on scholarly and reference titles.
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James Sturdivant
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