The Web Revisited
Have it in writing
In addition to press kits, there are many other documents that can be posted online to aid clients and customers to reduce budgetary pressures. Both publishers and potential authors benefit when publishers post guidelines, informing aspiring writers as to the types of books and submissions requirements they preferred. "I meet so many people at sales shows that I send to the site for writers' guidelines," says Laurie Kelly of Career Press. Kelly says that 75 percent of the Franklin Lakes, NJ publisher's writers' guideline requests are now handled on its site at www.careerpress.com Referring interested writers online saves phone charges, printing and copying costs and time for everyone involved, especially if potential authors are directed to the site from an introductory phone message.