Ebook Trends: The Year of Living Digitally
Digital adoption in higher education, however, has taken a different route altogether. Industry analyst Steve Paxhia of Beacon Digital Strategies noted that education publishers—traditionally known for selling print content at very high price points—are beginning to switch not to selling ebook versions of this content, but to offering interactive systems. “By switching their emphasis to integrated learning systems, which have an inherently more reliable revenue model, education publishers can afford to offer related content, both print and digital, at a significantly lower price. Trade publishers just don’t have that kind of leverage.” Paxhia co-authors a Book Industry Study Group (BISG) bi-annual report documenting changes in students’ interaction with print and digital curriculum. [3]
- People:
- John Parsons
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.