Their Winning Ways
UC Press has a Web site on which we are now making the full text of selected titles available free of charge in the belief that potential readers will not want to download and print out an entire book, punch holes in 320 single-sided sheets, and place them in a three-ring binder, when they can order the printed book from us for less money and with less hassle. We are using ultra-short run initial print runs, with print-on-demand reprints in the event that the market is there, for some of these Web site offerings.
Personally, I do not see the demise of the printed book. The tactility of a book in the hand is a very pleasurable human experience, while extended text reading on screen is not.