Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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While some digital book producers such as Lightning Source specialize in producing just one or two copies of a given title on demand, a much bigger segment of book production focuses on runs ranging from 200 to about 1,000 with an average of about 400 copies per title. Publishers are scrambling to align themselves with nimble book manufacturers that can handle these shorter runs.
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Noel Ward
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