Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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"It used to be that a short run was about 1,000 copies of a title," says Phil Knight, Director of Sales at Color House Graphics in Grand Rapids, Mich. "Now we see short runs in the 250 to 500 copy range. Longer runs can be 1,000 or up to 2,500 and we still have some as high as 75,000."
Gasch Printing in Odenton, Md., sees similar volumes for its digital presses, says Jeremy Hess, art director and marketing coordinator. "The average run is about 400 copies of a title, but that's really below the middle of a wide range. We might do just 10 copies of one title but up to 2,500 of another."
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Noel Ward
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