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Fargis says publishers will try to replicate the recent success of trivia book "Schott's Original Miscellany" by offering reference materials that can catch the reader's eye. "Readers accustomed to interactive content are no longer satisfied with looking at two columns of text," according to Fargis. Titles are being redesigned for 2005 with more conspicuous jackets and pages featuring more graphics surrounded by quick bites of information that satisfy readers with shorter attention spans.
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- Companies:
- Adobe
- Amazon.com
- Apple
- Association of American Publishers
- Banta Book Group
- Banta Corp.
- ColorCentric Corp.
- ContentGuard
- Eastman Kodak, Kodak Versamark
- IBM Corporation
- InfoTrends / CAP Ventures
- IUniverse
- Lightning Source Inc.
- Lulu.com
- Managing Editor Inc.
- Microsoft Corp.
- Muller Martini
- On Demand Machinery LLC
- People Magazine
- Quark Inc.
- WoodWing Software
- Xerox Corp.
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