Quality Sales Materials on the Fly
Thompson West reveals details behind its new online collateral-ordering system where sales reps can customize, get estimates and order sales promotions from their desktops.
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THE SOLUTION
The department turned its search for solutions outside the company. It decided to invest in Pageflex Storefront, a turnkey Web-to-print application for collateral management, document customization and digital printing and e-commerce. Using Storefront, the staff was able to launch an initial pilot program in less than three weeks without any formal training on the application.
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