Quality Sales Materials on the Fly
The sales representative indicates online the desired quantity to be printed and gets an estimate of the UPS shipping charge. A notice appears on the ordering page explaining the paper or fabric the item will be printed on.
Thomson West extended the Pageflex Storefront product with a module that sends an ordered file to a specific printer in the print queue through an Open Prepress Interface (OPI) server. Documents are digitally printed in-house at the Xerox print center located in Thomson’s facility. Wide-format inkjet printers located in the creative services department are used to produce banners. Printed documents are sent to the sales representative via UPS.
The ability to rapidly launch a system, maintain the system in house, and minimize ongoing creative labor hours spent on simple template customization will enable Thomson West to recoup their investment in less than a year.
The additional benefits of the new system became obvious as soon as sales representatives began utilizing it. According to Berensen, “Our purchase of Storefront has been easily justifiable. One project alone this year will pay for it, while we will utilize it for a number of projects.”