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I am galvanized. Not only have I always wanted to say that, but it’s true. I am in awe of what is happening in this industry. Attending Making Information Pay (MIP) a couple of weeks ago (for additional coverage, go here) fueled this feeling. A few things, in particular, struck a chord. First, Dave Thompson, vice president of sales analysis at Random House, shared statistics to put some things in perspective, and stressed the importance of not only collecting data, but interpreting it carefully. “There are so many half-truths and distortions in our industry,” he said. “Right now, in the worst period in our history, on a unit basis, sales are down 1.2 percent in 2009. People have purchased 1.2 percent fewer books than last year.”
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Noelle Skodzinski
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