Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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"The combination of ubiquitous, cheap computing and massive adoption of mobile devices is providing publishers with a dream scenario," says Dani Essindi Behrendt of mobile technology company Ricoh Innovations. "Publishers can finally develop a direct relationship with their readers, thus creating brand experiences around content."
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Jim Sturdivant
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