Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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1. Mobile devices: More than just "another screen."
Content and marketing programs designed for mobile must reflect the medium's distinct characteristics. "You can't just take what you have on a website and automatically put it on this mobile screen," O'Connell says. "It does not work like that." Consider the screen size, the demographic you are trying to reach, and the types of phones [that demographic typically] owns, she says, and design content accordingly.
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Jim Sturdivant
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