Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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2. Don't just think smartphone.
They may get all the buzz, but it's likely that a significant percentage of your audience still does not carry a smartphone, O'Connell says. When designing campaigns for teens, Harper Children's offers high-resolution versions of mobile content optimized for smartphones and lower-res versions that "take all the content and displays it in a different way for [non-smartphones]." Whatever the format, start with what you are sure works, she says. "You can always optimize and add to it later."
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Jim Sturdivant
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