Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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4. Use popular platforms to drive audiences.
Knowing that SMS rules among teens, HarperCollins primarily uses text messaging to drive teens to mobile destination sites, such as a call to action, i.e., "Text lcstyle to get tips from [author Lauren Conrad]."
5. Keep content simple and engaging.
Mobile content offered by O'Connell includes videos, quizzes, polls, Q&As with the author, and other exclusive content. "I definitely start small," she says. "These are on-the-go users. They are not there reading for an extended time. They are looking for that basic information—a little interaction and they're off again. So keep it simple."
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Jim Sturdivant
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