Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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6. Educate consumers about new technology.
HarperCollins Children's Books began experimenting with QR Codes in book marketing a year ago, when the technology was brand-new to these shores. Since then, use of the technology has grown steadily as the publisher has educated its young consumers (through print and digital channels) on what the codes are and how to use them. "When we launch a feature for a book, we always include a 'What Is This' [icon] with a little picture of the QR Code," she says. "We're starting to educate consumers at all touch points so that when we roll out this technology, they know ... how to interact with it."
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Jim Sturdivant
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