Get Your Multimedia House in Order
Tips for making the internal transition to a more digital-friendly environment a little less complicated.
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“For instance, publishers that think they would benefit most from e-books need to know that a market exists, but it is not as big [as they might think] and there are plenty of third-parties who could easily handle production and hosting,” he says. “On the other hand, medical and legal publishers with enormous electronic potential absolutely need to make a commitment to a digital presence and they need to adjust staff to handle it,” he says.
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Sharon R. Cole
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