14 Tips for Making the Most of Your Multichannel Marketing Campaign
Today’s marketing landscape presents an array of opportunities for book promoters. Here’s how to make sure you’re getting the most from your campaign.
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2. Leverage the Internet’s full potential. “If you don’t include the Internet, you’re not relating to [kids],” says Jason Wells, publicity and marketing director for high-quality art publisher Harry N. Abrams Inc. in New York City. “… And if you don’t think kids care [about the Web], then how do you explain the e-mails that complain about a new character not having a Web site yet?”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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