Today's Retail Scene: Are You Prepared to Compete?
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It used to be straightforward. A publisher sent out a catalog of new releases, promoting certain titles to bookstores. Marketing proceeded through fixed channels and seasonal rituals, and, year after year, everyone knew their place in the dance. Not so anymore.
As the economy takes its first hesitant steps out of the deep gloom of a recession, the book industry is reshaping itself as a multichannel, multiplatform operation willing to cater to the desires of an audience accustomed to getting content when and how they choose.
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James Sturdivant
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