How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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We do the same with book products. For example, we have a product that covers “50 Top Employment Laws in 50 States” that we republish every year. Essentially customers get it every year at the current price, and we send a postcard in advance stating that when they bought the book originally they agreed to take future additions. The next one is about to come out, and if they do not want it they can let us know.
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Sharon R. Cole
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