The Latino Market: Tongue Twister

Early attempts to reach the U.S. Hispanic market produced mixed results. (Hint: It's not all about Spanish.) Publishers who understand this complex demographic can reap rewards.

The Five Points Three: Bobby and Lee Byrd (from left), owners and founders of El Paso's Cinco Puntos Press, and thehir son, John.

Nicolás Kanellos, Arte Publico Press

Vintage En Espanol's "Cincuenta sombras de Grey"

Arte Público Press' "La Fiesta d los Animales"