The Latino Market: Tongue Twister
HarperCollins was one of the first publishing houses to realize there was potential there, and Rayo did well out of the gate. In 2004, it even expanded its team to include some boldface Latino editorial names who would shake things up alongside wunderkind founder Rene Alegria. In 2008, Rayo launched the Esenciales series, offering superb, critically acclaimed books by famous Spanish-speaking authors. With Taíbo's work, for instance, the Rayo imprint collected his beloved series of heady detective novels from the 1980s and '90s and released them in one thick volume. He's a classic Mexican author, the kind of guy who gets lionized on National Public Radio's "Morning Edition" even though the only news is that he's not writing anything new. The books were well-known, gritty, and now, in a nice package.