The Latino Market: Tongue Twister
Early attempts to reach the U.S. Hispanic market produced mixed results. (Hint: It's not all about Spanish.) Publishers who understand this complex demographic can reap rewards.
By
Liz Spikol
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fus-hispanic-book-market-spanish-complex-demographic-latino%2F" target="_blank" class="email" data-post-id="3007" type="icon_link">
Email
Email
0 Comments
Comments
But simply because the population was growing in numbers didn't mean those numerous people would be buying books—or books of that kind. As of 2009, when Heather Fletcher wrote a Market Focus article for this very publication, it was titled "Inside the Hispanic Book Market: Publishers grapple with disappointing sales despite a booming population." Rayo certainly wasn't alone; the numbers just weren't adding up.
0 Comments
View Comments
Liz Spikol
Author's page
Related Content
Comments