Using 'the Best Direct-Marketing Medium Ever Invented' to Sell Books
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Egremont%20Associates<%2Fa>,%20on%20Tuesday%20afternoon%20during%20his%20session%20at%20the%202011%20Publishing%20Business%20Conference%20%26%20Expo<%2Fa>%20in%20New%20York%20City.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fusing-the-best-direct-marketing-medium-ever-invented-sell-books%2F" target="_blank" class="email" data-post-id="6041" type="icon_link">
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Many digital marketers like to think of themselves as reinventing the wheel—when it comes to selling directly to consumers, old-school marketers couldn't possibly have anything to teach them. That was the impression he recently got from one 20-something-year-old marketer, said Neal Goff, president of New York City-based consulting firm Egremont Associates, on Tuesday afternoon during his session at the 2011 Publishing Business Conference & Expo in New York City.
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- People:
- Neal Goff
- Seth Godin
- Places:
- New York City
E
T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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