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Realistic expectations?
Both book manufacturers and e-commerce executives agree that initial e-procurement expectations were unrealistic for these fledgling companies. According to Robin Michalisko, former director of marketing for Printbid.com, "There was no historical data. When most industries spring up, you can plot your future based on similar businesses. We all found out that spending in the marketplace doesn't necessarily drive activity and adoption. You can certainly create a buzz and drive your stock up, but there has been way too much value put on companies that haven't proven themselves." Printbid.com closed its doors earlier this year.
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