What Book Publishers Can Glean From Reading Behavior Data
Technology providers expound on the value of reading behavior data, but publishers hesitate to adopt.
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Ellen Harvey
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Despite the lack of widespread adoption, technology providers are pushing for publishers to consider the value of in-book reading data. This year ebook retailer Kobo launched an ebook data service, allowing publishers to see which of their books were purchased from Kobo and how they were engaged with. Kobo tracks where readers drop off in a book, how quickly they complete it, and when they actually sit down to read.
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- Companies:
- Hachette Book Group
- HarperCollins
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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